How Tilehurst Roofing Came to San Diego
Tilehurst Roofing did not start in a garage in San Diego. It started as a name carried by the Kingswell family, a promise that roofs get done once and done right. What happened in San Diego is that a group of us looked around at this city, from the clay tile streets of Coronado to the coastal hills of Encinitas, and saw homeowners who had been through the same thing too many times: a price quoted over the phone, a different price at the door, a crew that showed up late or not at all, and a patch job that failed the first time it rained.
We knew the Kingswell Guarantee because we had worked under it, learned it, and trusted it. And we believed this market needed exactly that: a roofing company that put the price in writing before any work began and stood behind the repair. So this location was built, in 2000, around that idea. Not to reinvent roofing. To bring a way of working to San Diego that treats a written price as the starting point, not the sales pitch.
What looked different on day one was simple. We said the price before the work. We gave a real arrival window and kept it. We left the property cleaner than we found it. And we put the guarantee in writing. That was the whole plan. It is still the whole plan.
Greg Holloway’s Personal Connection to the Roofing Trade
Greg Holloway came into roofing the way a lot of people come into a trade they end up caring about: through a door he did not expect to walk through. He spent years watching how roofs fail in this particular climate, where the sun beats down on concrete tile in Lemon Grove and the marine layer sits over La Mesa until mid-morning. He learned the feel of underlayment that has baked brittle under a decade of San Diego sun. He learned the smell of a roof deck that has been holding moisture without anyone noticing. Those are not details you memorize from a manual. They are details you learn by being up there, on your knees, with the heat coming up through the plywood.
What got him hooked was not the idea of running a roofing business. It was the moment of putting a roof back together correctly and knowing it would hold. There is a satisfaction in that. You look at a valley that has been flashing poorly, you see how the water has been getting in, you fix it properly, and you know that homeowner is not going to be back in the attic with a bucket next winter. That is the work. That is what keeps him at it.
The trade has a rhythm to it. The tear-off, the dry-in, the ridge, the cleanup. If those steps are rushed, the roof fails. If they are done in the right order, the roof holds. Greg learned early that the difference between a roof that lasts twenty years and one that fails in five is almost never the shingle. It is the discipline underneath. The details nobody sees after the job is done. That is what he cares about personally, and that is what this branch of Tilehurst Roofing is built on.
Meet Greg Holloway – The Person Behind Every Job
Greg Holloway is the Owner & Founder of this Tilehurst Roofing location in San Diego. He has spent more than a decade working in residential roofing across this region, from the flat roofs near the coast to the steeper pitches out toward Poway and Spring Valley. His background is hands-on. He has been the person carrying shingles up the ladder and he has been the person walking a homeowner through the estimate line by line.
What separates Greg from a technician who just works a territory is that he answers for the work. Not in a corporate sense. In a personal sense. If a repair fails inside the guarantee period, he wants to know about it, and he wants it fixed at no charge. That is the Kingswell Guarantee, but it is also just how he operates.
Off the roof, Greg is a person who likes things done properly. He notices when a gate latch doesn’t close right or when a fence post is half an inch out of plumb. That same eye comes up the ladder with him. His commitment to a customer is straightforward: you get a written price before work starts, a roof done to the standard he would accept on his own home, and a written guarantee when the job is finished.
Our Promise to San Diego Homeowners
The Kingswell Way is not a slogan around here. It is five commitments, and they are specific enough that we can be held to them:
- Say the price before the work. Not an estimate that drifts. A written line-item price, given before any material lands on your roof.
- Show up in the window we gave. If we say between nine and eleven, that is when the truck pulls up. No sitting around wondering if we’re coming.
- Leave the place cleaner than we found it. Roofing is messy. That is no reason for nails left in the driveway or debris in the flower beds. We run a magnet bar and we police the yard.
- Put the guarantee in writing. Not a handshake. A document that says what is covered and for how long.
- Come back if it fails. If a repair we made fails inside the guarantee period, we come back and fix it at no charge. That promise exists because we have made it, not because it is easy.
Those five things are The Kingswell Way. They travel with the Tilehurst Roofing name, and this location was built to work by them.
Our Credentials
Every pro working under our name is required to hold the license and insurance their state requires. Here is what that means for you, in plain terms:
- State-licensed. You are hiring a contractor who has met the state’s requirements to perform roofing work. If you ever want to verify, you can. We will not hide behind a website.
- Insured & bonded. You are protected if something goes wrong on the job site. That matters to you because roofing carries risk, and risk should not fall on the homeowner.
- More than a decade of local experience. We have worked on roofs in San Diego long enough to know how this climate treats them. Coastal salt air, inland heat, the occasional heavy storm season. It is different here than it is in Phoenix or Portland, and local experience is not a luxury. It is the job.
- A strong local reputation. We have earned trust the slow way, one roof at a time, from Chula Vista to Lakeside. The work is our reference.
Why does this matter? Because anyone can print a logo on a truck. The license means the state has checked. The insurance means you are covered. The experience means we have already seen your roof’s problems before. The reputation means we handled them honestly.
Rooted in San Diego
We work in San Diego because we live in San Diego. We know what a Santa Ana wind does to loose tiles in Bostonia. We know how the fog hangs over Solana Beach in June and what that moisture does to fasteners over time. We know which neighborhoods in La Mesa have older roofs that were under-ventilated by the original builders. That kind of knowledge is not on a national call sheet. It comes from being here, year after year, and watching what the weather actually does to the roofs on these streets.
This is a local branch of an established brand. The name and the standards come from Tilehurst Roofing. The hands on the ladder, the person answering the phone, and the person walking your roof are from here.
If you are in San Diego and you have been let down before by a no-show or a price that changed at the door, call us at (619) 393-3877. You will get a live coordinator who connects you with the local team. You will get a written price before any work starts. And you will get a roof done once, and done right.
Written by Greg Holloway, Owner & Founder at Tilehurst Roofing San Diego, serving San Diego and the surrounding communities since 2000.